TripAdvisor has decided to refine how they display bubble ratings. Instead of rounding to the nearest half or whole number, they will now show ratings to the nearest tenth. This means that a hotel that was previously displayed as a 4.0 but had an actual rating of 3.8 will now be shown as 3.8. Likewise, a hotel that had a 4.2 but was rounded down to 4.0 will now show its true rating.
This change is already rolling out and will likely impact businesses across the platform. If you’ve noticed a shift in your TripAdvisor ranking, this update could be the reason. But before you panic, let’s break down what this means and how you can take action.
Why Did My TripAdvisor Ranking Drop?
Your ranking might appear lower if your bubble rating was rounded up before. If your average rating was 3.9, it used to show as a 4.0, giving the impression of a higher score. Now, it reflects the actual 3.9, which may make it seem like a drop, even though your reviews haven’t changed.
TripAdvisor’s ranking algorithm still considers factors like:
- Review quality – More recent and detailed reviews carry more weight.
- Quantity of reviews – A steady stream of new reviews helps maintain ranking.
- Consistency – A high rating sustained over time boosts visibility.
What Defines High-Quality Reviews?
TripAdvisor values reviews that provide helpful insights for future travelers. A good review isn’t just about the rating—it’s about the details included in the feedback. High-quality reviews typically:
- Describe specific experiences – Generic five-star reviews without details don’t carry as much weight as reviews that mention aspects like cleanliness, customer service, and amenities.
- Mention staff interactions – Reviews that highlight positive or negative interactions with staff members are seen as more credible.
- Are balanced and informative – A mix of positive and constructive feedback adds authenticity and is more likely to influence future guests.
- Are recent – Older reviews hold less weight over time. A steady stream of new, high-quality reviews helps maintain a strong ranking.
How Does Review Quantity Impact Your Ranking?
A higher number of reviews signals trustworthiness and consistency. TripAdvisor favors businesses with a steady flow of reviews rather than ones that have long periods without feedback. To keep your ranking strong:
- Encourage guests to leave reviews after their stay. A simple follow-up email or a polite request during checkout can increase review volume.
- Make it easy for guests to leave feedback. Include a QR code in the lobby or on receipts that links directly to your TripAdvisor page.
- Don’t rely on a single busy season. Hotels and restaurants with year-round reviews tend to rank better than those that get a flood of reviews only during peak months.
Why Does Consistency Matter?
TripAdvisor rewards businesses that maintain a strong reputation over time. If your reviews fluctuate drastically, your ranking may be affected. A hotel that gets multiple five-star reviews one month and a series of two-star reviews the next may appear inconsistent and less trustworthy.
To improve consistency:
- Address recurring complaints. If multiple guests mention slow service or outdated rooms, fix the problem before it affects future reviews.
- Ensure every guest receives the same high-quality experience. Train staff to follow standard procedures and maintain quality service year-round.
- Monitor trends in feedback. Regularly reviewing guest comments can help you spot issues before they escalate.
If your ranking has shifted, it’s not because TripAdvisor penalized your business—it’s just a clearer representation of what customers are already saying.
Why This Change Matters
Displaying precise ratings benefits travelers by showing a more accurate score, but it also forces businesses to work harder to maintain a competitive ranking. If you’ve been relying on rounding to keep a 4.0, it’s time to focus on real improvements.
This change also rewards businesses that consistently get strong reviews. If your actual score is above a rounded-down rating (e.g., 4.2), you now get full credit for your customer satisfaction.
How to Improve TripAdvisor Ranking Under the New System
Since your exact rating is now visible, every decimal point counts. Here’s how you can improve:
- Encourage More Positive Reviews
TripAdvisor rankings favor businesses with a steady flow of recent, high-quality reviews. Train your team to provide excellent service and politely ask satisfied guests to share their experience online.
- Respond to Reviews (Even the Bad Ones)
Engaging with reviews shows potential guests that you care. A well-crafted response to a negative review can turn an unhappy guest into a return customer.
- Provide Consistent Service
If your reviews fluctuate, your rating might be unstable. Ensure every guest has a consistently positive experience by training staff and maintaining high standards.
- Monitor Your Rating Trends
Use TripAdvisor’s insights to see where you stand. If your rating is slipping, look for patterns in negative feedback and address the issues.
- Optimize Your TripAdvisor Profile
A complete profile with professional photos, a compelling description, and up-to-date details makes a difference. Guests are more likely to book with businesses that look appealing and active online.
- Encourage Detailed Reviews
The quality of reviews matters. A well-written, descriptive review from a guest carries more weight than a simple five-star rating without any text.
- Train Your Staff on Guest Experience
Every interaction matters. From the check-in process to the cleanliness of rooms and customer service, everything influences your reviews. Consistently great experiences lead to consistently high ratings.
- Engage on Social Media
Encourage guests to share their experiences beyond TripAdvisor. A strong online presence builds trust and brings in more potential guests who are likely to leave positive reviews.
- Deliver a Memorable Experience
Beyond the basics, surprise your guests with small gestures that make a big impact. Complimentary upgrades, handwritten thank-you notes, or personalized recommendations can turn a good stay into a great one.
- Follow Up with Guests
Reach out to guests after their stay to ask for feedback. A simple email thanking them for their visit and inviting them to leave a review can boost engagement.
Take Charge of Your TripAdvisor Reputation
The new ranking system means businesses need to take a more proactive approach to reputation management. That’s where The Reputation Lab can help. Our team specializes in crafting strategic review responses, managing online presence, and improving your reputation to keep your ranking strong.
Don’t wait until your rating drops—take control of your online reputation today. Visit The Reputation Lab to learn how we can help boost your business’s TripAdvisor performance.
