December 2024 TripAdvisor Best Raleigh Hotel NC Stats

December 2024 TripAdvisor Raleigh Hotel NC Stats

In a comprehensive analysis of December’s TripAdvisor performance, we examined data from 67 Best Raleigh Hotel NC to understand trends, performance, and engagement levels across the region. The findings provide a detailed look into how hotels are managing their online presence and interacting with guest reviews. Raleigh’s hospitality landscape continues to evolve, and this data highlights how properties are adapting to the digital-first era of guest feedback. 

Top Performer Spotlight 

Congratulations are in order for Embassy Suites by Hilton Raleigh Durham Airport Brier Creek, which secured the highest number of reviews in December! This achievement underscores the property’s popularity among travelers and highlights its ability to drive guest engagement effectively. The consistent influx of reviews suggests a high occupancy rate and a successful strategy in encouraging guests to share their experiences online. Such visibility positions the Embassy Suites as a standout property in Best Raleigh Hotels NC’s competitive hotel market. 

 

Bar graph of Top 10 Hotels By Last Month Reviews 

Response Rates: How Are Hotels Engaging? 

An analysis of response rates reveals a strong trend among the top-performing hotels. Of the top 20 Best Raleigh Hotel NC, 65% responded to 70% or more of their reviews. This level of interaction demonstrates the commitment of high-performing properties to maintaining a strong online presence and fostering guest relationships. These numbers highlight how important it is for hotels to actively manage their reputation and engage with their audience. 

On average: 

  • Big hotels (80+ rooms) had a 73% response rate, reflecting their capacity to dedicate resources to reputation management. 
  • Small hotels (<80 rooms) lagged slightly behind with a 40% response rate, indicating potential constraints in staffing or technology. 
  • Across all hotels analyzed, the overall response rate stood at 68%, demonstrating a solid effort across the board. 

While these figures showcase considerable efforts from the hospitality industry, there remains room for consistent engagement among smaller establishments. Properties that invest in review management tools or designate staff to handle guest feedback can potentially see improvements in both online perception and guest satisfaction. 

Bar Graph of Response Rates Across Hotel Categories 

Review Scores: Setting Standards in Best Raleigh Hotel NC

The review scores across Best Raleigh Hotel NC paint a picture of customer satisfaction and service quality. Here are the key insights: 

  • The average review score across all hotels is 3.76, reflecting a moderate level of guest satisfaction overall. 
  • Among the top 20 hotels, the average review score rises to 4.37, a significant improvement that highlights the elevated service and guest experience provided by these properties. 

These figures suggest that the top-performing hotels are setting a higher benchmark in customer satisfaction, which likely contributes to their strong engagement metrics and review volumes. Hotels with higher review scores often enjoy greater visibility on platforms like TripAdvisor, which can lead to increased bookings and stronger brand loyalty. 

Monthly Review Trends 

Review volumes also offered some fascinating insights: 

  • The average number of reviews per hotel in December was 1.49, with a total of 100 reviews across all properties. We can all agree that this is a low review volume and our hotel friends in Raleigh might think about putting best practices in place to drive more reviews, ensuring that those efforts include all guests. 
  • Comparing December reviews to those of previous months, review volumes increased by 19.93% compared to the prior month. . 

Travelers’ Choice: Leading the Pack 

Hotels with the prestigious “Travelers Choice” badge stand out not just in accolades but also in performance metrics. These top-tier establishments boast an impressive average rating of 4.44, reflecting their commitment to exceptional guest experiences. Furthermore, their average response rate is 80.7%, showcasing their proactive engagement with guest feedback. In contrast, hotels without the “Travelers Choice” badge hold a lower average rating of 3.92 and an average response rate of 64.9%. This notable difference underscores that highly sought after hotels (those with high scores and high rankings) are showing higher levels of online engagement. 

Interestingly, all the Travelers Choice awardees fell into the category of big hotels (80+ rooms). Their ability to consistently respond to guest reviews highlights their commitment to guest interaction and satisfaction. Despite a slight decline in monthly review growth at -7.01%, their strong engagement metrics emphasize why they lead the pack in Raleigh’s hospitality industry. 

These properties exemplify how proactive engagement can set a hotel apart. By maintaining high standards in response times and quality, they not only secure better reviews but also build lasting relationships with their guests. The Travelers Choice badge serves as a testament to their success in fostering trust and loyalty among travelers. 

Bar Graph of Response Rates Across Hotel Categories 

 

Bar Braph of Comparison of Average Response Rates 

Key Stats at a Glance 

Here are the standout metrics from the December performance analysis: 

  • Top Performer: Embassy Suites by Hilton Raleigh Durham Airport Brier Creek. 
  • Response Rates: 
  • Big Hotels: 73%. 
  • Small Hotels: 40%. 
  • Overall Average: 68%. 
  • Review Scores: 
  • Raleigh Average: 3.76. 
  • Top 20 Hotels Average: 4.37. 
  • Review Volumes: 
  • Average Reviews per Hotel: 1.49. 
  • Total Reviews in December: 100. 
  • Monthly Review Growth: +19.93%. 
  • Engagement: 
  • 65% of the top 20 hotels responded to 70% or more of their reviews. 

What This Means for Raleigh’s Hospitality Industry 

The December data provides a snapshot of Raleigh’s dynamic hotel landscape, showcasing the efforts of top-performing properties to engage with their guests and maintain high service standards. The consistent correlation between response rates, review scores, and overall performance highlights the importance of proactive online engagement. 

Raleigh’s hospitality industry is thriving, but there is still room for growth. Smaller hotels can learn from the success of their larger counterparts, especially in leveraging guest reviews as a tool for improvement and visibility. As online reviews continue to influence booking decisions, maintaining high response rates and striving for better guest satisfaction will remain crucial. 

The Travelers Choice awardees and the Embassy Suites by Hilton exemplify how strategic engagement can drive success. By focusing on consistent communication, providing exceptional service, and actively managing their online presence, these properties have set a high standard for others to follow. 

As the hospitality industry continues to evolve, maintaining and improving these metrics will be key for Raleigh hotels to thrive in an increasingly competitive market. With the new year ahead, we look forward to seeing how these trends develop and how Raleigh hotels continue to adapt and excel. 

If you are interested in learning how a reputation management strategy can benefit your business, we invite you to email us via our secure contact form to set up a no-pressure consultation or call us at 855-979-6800.