We analyzed the monthly TripAdvisor performance of 173 Las Vegas hotels with 100 rooms or more, uncovering an interesting trend in review activity. The data reveals that July recorded the highest average number of reviews per hotel, peaking at 27.1 reviews, followed by a steady decline toward December, which saw the lowest average at 15.5 reviews.
This decrease can be attributed to seasonality, with summer months like July and August traditionally attracting higher tourist volumes, while fall and winter months experience a dip in travel activity. Additionally, the busy holiday season in December may shift traveler priorities, leaving less time for guests to write reviews. Hotels may also reduce their engagement campaigns as the year progresses, leading to fewer reviews being actively collected.
This trend emphasizes the importance of maintaining strong guest engagement strategies throughout the year to mitigate seasonal dips in review volume. Understanding these patterns allows hotels to plan targeted campaigns, ensuring consistent guest feedback and improved visibility online.
Review Volume Leaders
It’s no surprise that larger properties, those with over 2,000 rooms, dominated review volumes last month. Leading the pack were the MGM Grand, Luxor Hotel & Casino, and Bellagio Las Vegas. These iconic resorts consistently deliver exceptional experiences, and their high review counts underscore their status as crowd favorites. Beyond the scale, their ability to encourage and capture guest feedback reflects their strategic focus on reputation management. Guests not only enjoy their stays but are compelled to share their experiences online, boosting visibility and credibility.
Hotels Without Reviews
Interestingly, there were 45 hotels in the market that didn’t earn a single TripAdvisor review last month. This stark contrast serves as a reminder of the importance of actively engaging guests to encourage reviews. Without a steady influx of feedback, these properties risk falling behind in visibility and relevance within a competitive market like Las Vegas. Engaging guests and prompting them to share their experiences can significantly enhance a property’s reputation and attract new travelers. Hotels can implement simple yet effective strategies like follow-up emails or incentives to boost review collection.
Responding to Reviews: A Key to Success
Among the top 20 hotels in the market, 80% are responding to at least 50% of their reviews—a testament to the power of engagement. Responses matter, as they demonstrate a hotel’s commitment to addressing guest feedback and fostering loyalty. Additionally, 14% of the hotels studied have replied to 90% or more of their reviews. Kudos to Courtyard Las Vegas Convention Center, Renaissance Las Vegas Hotel, and Oyo Hotel and Casino for setting the bar high. Their efforts exemplify how active engagement can elevate a property’s standing and build trust with guests. Research shows that properties with high response rates often attract more bookings, as travelers perceive them as attentive and guest-centric.
Celebrating Excellence: Travelers Choice Awards
Roughly 22% of the hotels studied have earned a Travelers Choice award, a prestigious recognition of consistent excellence. These awards highlight properties that go above and beyond to deliver outstanding guest experiences. Being part of this elite group not only boosts a hotel’s reputation but also serves as a powerful marketing tool to attract discerning travelers seeking the best Las Vegas has to offer. Winning this accolade also acts as a morale booster for staff, encouraging them to continue providing exceptional service.
Partner with the Experts in Reputation Management
Managing a hotel’s reputation is no small feat, especially in a dynamic market like Las Vegas. At The Reputation Lab, we specialize in helping properties stand out through strategic review management and guest engagement. From crafting personalized responses to analyzing feedback trends, we provide the tools and expertise you need to succeed. Let us help your property achieve its full potential and secure its place among Las Vegas’ finest. Our services not only improve rankings but also help hotels build lasting relationships with their guests, ensuring long-term success.
Lessons for 2025
The December 2024 insights underscore the importance of guest engagement, active review management, and consistent excellence. As we move into 2025, setting clear goals—such as increasing response rates or earning a Travelers Choice award—can serve as a roadmap for success. Las Vegas hotels that prioritize these strategies will not only enhance their reputation but also ensure sustained growth and guest satisfaction in the years to come. Leveraging technology and analytics to track feedback patterns can further streamline reputation management efforts and provide actionable insights for improvement.
Visualizing Success
The power of data-driven insights cannot be understated. Visual representations of review trends, response rates, and guest feedback can help hotels better understand their performance and identify areas for improvement. For instance, a graph showcasing the top review volume leaders can highlight the importance of scale in generating guest engagement, while charts showing response rate comparisons can motivate teams to improve their engagement efforts. By leveraging visuals, hotels can effectively communicate their progress to stakeholders and make informed decisions.
Conclusion: Your Reputation is Your Competitive Edge
In the bustling Las Vegas hospitality market, a strong online reputation can be the difference between standing out or blending in. Whether you’re a boutique property or a large resort, actively managing guest reviews and engaging with feedback are essential to success. Partner with The Reputation Lab to elevate your reputation and secure your place among the best in Las Vegas. With the right strategies and tools, your hotel can turn every review into an opportunity for growth and excellence.
