top of page

Skip The Reading & Watch Our
Service Videos Instead!

Short On Time? 

Back To Top

Welcome

The Reputation Lab is a consulting agency specializing in review response services.  In addition to replying to reviews, we monitor and report data, and for those in our upgraded program, we focus on best practices aimed at elevating the online reputation of hotels, restaurants, and service-based businesses on platforms like TripAdvisor, Google, OTAs, Yelp, and other industry-specific sites.
 
Responding to reviews allows your business to showcase the hospitality or customer service one can expect when buying from you.  A thoughtful management response provides the opportunity to build loyalty, encourage additional visits or purchases, and offer resolution when needed.  Having processed over one million reviews, we have worked with both branded (Hyatt, Hilton, DoubleTree, W Hotels, InterContinental) and independent hotels, from luxury and lifestyle to boutique or limited service.

For our hospitality partners, we offer two core services. Our Review Response service is our entry-level program while our Reputation Enhancement and Management (REM) program is for those who wish to elevate their online performance. Our REM program offers a more holistic approach to reputation management and is our most popular service.

For our service-based business partners, our Review Concierge service is in high demand with various levels of engagement and support available.
 

DID YOU KNOW?

79% of customers said that a management response to a negative review reassures them. 

80% of customers believe that a business which responds to reviews cares more about their customers.

71% of customers say seeing a management response to reviews is important to them. 

Forrester Consulting on behalf of TripAdvisor 

Learn About the Services We Offer to Your Industry

Image by Jennifer Latuperisa-Andresen

Hotels, Resorts & Hospitality


Having processed over one million reviews, we can help your hotel elevate your review management efforts and online reputaiton.

Automotive

Professionals


Turn-key car dealership, body and auto repair shop review management and marketing solutions.

marialaura-gionfriddo-jEZV5MBHCpk-unsplash.jpg

Museums & Attractions

Review management for museums,
city tours, theme parks, and other destination attractions.

Restaurants, Wineries, & Cafes


We offer review response tools and marketing solutions that help restaurants thrive in today’s digital age.
 

Apartment Building

Property

Management


Review management and marketing services that help you find better tenants faster.

Vacation

Rentals

Relax! We have you covered for review management services on VRBO, AirBnb, and more.

Animal

Services


Grow your veterinary, grooming or other animal services businesses with our tailored tools for review management.

Residential

Services

HVAC technicians', plumbers', and other residential professionals' one-stop-shop for review response efforts and driving more reviews.

zoe-schaeffer-4uXiNNDJmUc-unsplash.jpg

Spas, Retail & Service Providers

Your business can thrive based on your reviews.  We make life easier for small business owners.

Platforms We Monitor

01

Hotels, Resorts & Hospitality


TripAdvisor, Google, Booking.com, Expedia, Hotels.com, Orbitz, Travelocity & more

02

Restaurants


OpenTable, Yelp, Google & more

03

Animal Services


Yelp, Google, Angie & more

04

Automotive Professionals


Yelp, Google, Angie & more

05

Property Management


ApartmentRatings.com, Apartments.com, ZillowRentals.com, OnRadPad.com & more

06

Residential Services


Angie, HomeAdvisor, Google, Yelp & more

07

Museums & Attractions


WhichMuseum, TripAdvisor, Google, Yelp & more

08

Vacation Rentals

VRBO, Airbnb, Booking.com & more

09

Spas, Retail, & Service Providers


TripAdvisor, Google, Yelp & more

10

Employee Reviews – Any industry

Glassdoor, Indeed and more

MONITOR

 We monitor customer reviews received on online platforms, and alert your team to resolution opportunities

RESPOND

Based on your service program, we create custom responses to guest and customer reviews and publish them after approval is provided 

ENGAGE

We elevate on-property guest experiences  through our Guest Engagement Training Model

ANALYZE

We analyze your performance on weekly calls and provide a detailed summary on month-end reporting

WHAT OUR CLIENTS SAY

"Increasing our guest matrix scores can’t sit with one person, it’s really a team effort. The employee training program implemented by The Reputation Lab has made online reputation an ongoing conversation in our hotel and part of the overall culture within the building.  As a result, we’ve seen increases in guest matrix scores and on platforms like TripAdvisor."

Jeff, General Manager

300+ Room Hotel, in major East Coast market, December 2019

Our Hospitality Programs

businesswoman-with-computer-in-her-office-working-2022-02-02-05-07-15-utc_edited.jpg

Review Response

Our dedicated team of content managers provide unique, engaging, and timely responses

 

Image by Kenny Eliason

Reputation

Enhancement & Management

We provide training, strategy, and deployment to make your business stand out from the crowd

Videos Home

Review Response is our entry-level service program for the hospitality industry

Our Reputation Enhancement and Management Program is our most popular service for hotels and resorts

bottom of page